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« Quigo on the NY Times | Main | What a shitty day... »

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» Who's afraid of Quigo? from Marketing Mystic
According to this New York Times article, both Yahoo! and Google should be worried about this New York-based ad services upstart that's positioning itself as an alternative to the online giants. The article says, Here is how this contextual advertising [Read More]

Comments

seth godin

thanks for the thoughts. Remember, I wasn't dissing Quigo. I was amazed at the chutzpah of the media buyers...

Yaron Galai

I understand... ;-)
It's just that the publisher and advertiser considerations, around the same transaction, are completely different... and that distinction was important to make to better understand what Quigo is all about.

Keep up the great blog... I love it.

John Ebbert

Interesting post, Yaron. And I like the shot on the boat, too!

John

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