Fodor's now uses AdSonar

This morning we announced the addition of Fodor's to our AdSonar publisher family. I posted about it here.

Fodor's definitely gets it. In any blind network in which a single keyword gets you on thousands of sites, there are bound to be bad publishers piggybacking on the good publishers.

Advertisers don't bid 50c for the word 'paris' on Google because they're so eager to get on that post on Joe's Blog ranting about how bad his delayed flight to France was. They're bidding 50c to be on sites like Fodor's where people are actually looking for useful travel info on Paris. Heck, they'd probably bid way more than 50c if they just knew their ads were all going to great sites like Fodor's.

If you're a premium publisher that has the brand and/or the sales force and/or the traffic that gets advertisers interested in advertising directly on your site, there is no reason for you to be carrying that long tail of questionable publishers on your back. Unless you're into a 'spreading your wealth' type of thing, that is...