We (=Quigo) just announced Cox joining the AdSonar network. I covered it on our company blog here, and the full press release is here.
One nice quote from Tonya Echols, Director of Business Intelligence for COXnet:
"AdSonar is a crisp, familiar setting for advertisers who appreciate the value of being adjacent to content that is highly relevant to the advertiser's products and services. Quigo is not only helping us generate new revenue but is helping us build our own performance marketing program which, in the end, helps Cox Newspapers achieve the full value of our brands and quality traffic."
Tonya and Cox definitely get it.
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