This morning we announced the addition of Lonely Planet to the growing list of premium publishers who use AdSonar for content monetization. Definitely a smart move LP (and, hey - I'm objective!... ;-) - Welcome Aboard!
Every media company should seriously consider building their own long term advertiser assets using solutions like AdSonar rather than 'outsourcing their kitchen' to Google or Yahoo. The long term risks of outsourcing all advertiser relationships to your biggest competitor are simply too big to ignore.
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